Avoid doorway pages in your search engine optimization strategy

Doorway pages are specially optimized pages for one search engine and 1-3 keywords. They are also known as gateway, bridge, entry, jump and supplemental pages. Doorway pages provide higher search engine rankings for any keyword, with any search engine. They are not completely indexed by search engines because of file formats, a chance to achieve a Top 20 position. Doorway pages stand on their own, separate from the rest of the site. These pages usually feature a logo, some text and a link that asks visitors to enter for more information.

Aren’t doorway pages spam?

Doorway pages were given a bad name by webmasters who created thousands of doorway pages with meta refresh tags and invisible keywords. If these spam elements aren’t used, doorway pages are not considered spam.

• Vary text in your doorway pages.
• Vary sentences and the size of a page.

How to create effective doorway pages?

To create effective doorway pages, use only 1-3 keywords per page. If you use more, your pages will be diluted and not fully optimized. Pick your three most important keywords and optimize them for Top 10 search engines. Even though you will need statistics for every engine.

Read More